Miss Target Market4" x 6" Pencil Sketch
I am taking a Creative Marketing class with Laura Bray (an artist with an MBA). One of the exercises Laura has asked us to do, is describe our target market.
So far, I think mine is a woman between the age of 25 and 30. She is probably an apartment dweller, living in the city. She is either single or a newlywed and hasn't started her family yet.
I think she likes health food, but can never resist good chocolate. She enjoys chick flicks, blogging, tweeting and Facebook. She has to read a lot of business journals, as she is establishing her career, but when she gets a quiet moment, she may read the occasional Cosmopolitan. Her hobbies are entertaining friends and music.
She doesn't make a lot of money yet, but she knows what she likes. She enjoys color and funky, happy things that make her smile when she wears them or looks at them. Her pain is the high stress of her job and all the hours she spends being the best at her profession. Buying the occasional piece of art that makes her feel good, is one of her greatest pleasures.
More about Laura Brays classes can be found here. This is my second class with Laura and I recommend them. The classes are very hands on and practical, so you really do walk away with a plan.