Miss Target Market - October 23, 2009

"There can be no happiness if the things we believe in are different from the things we do."

– Freya Stark

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Miss Target Market

4" x 6" Pencil Sketch

I am taking a Creative Marketing class with Laura Bray (an artist with an MBA). One of the exercises Laura has asked us to do, is describe our target market.

So far, I think mine is a woman between the age of 25 and 30. She is probably an apartment dweller, living in the city. She is either single or a newlywed and hasn't started her family yet.

I think she likes health food, but can never resist good chocolate. She enjoys chick flicks, blogging, tweeting and Facebook. She has to read a lot of business journals, as she is establishing her career, but when she gets a quiet moment, she may read the occasional Cosmopolitan. Her hobbies are entertaining friends and music.

She doesn't make a lot of money yet, but she knows what she likes. She enjoys color and funky, happy things that make her smile when she wears them or looks at them. Her pain is the high stress of her job and all the hours she spends being the best at her profession. Buying the occasional piece of art that makes her feel good, is one of her greatest pleasures.

More about Laura Brays classes can be found here. This is my second class with Laura and I recommend them. The classes are very hands on and practical, so you really do walk away with a plan.

About Freya Stark

French-Anglo travel writer Freya Stark was one of the first Western women to see the deserts of the Middle East. She was born in 1893 in Paris and spent her childhood split between her father's family home in England and her mother's in Italy. Her first book, Valley of the Assassins, brought her grants to continue her travels. She focused on remote areas of Turkey and the Middle East, seeking cultures that the modern world had not yet altered. She died in 1993 at age 100.